suzanne shade
 work archive

Every
gesture
counts.




I am a creative director for individual clients and agencies. Through this work, I have forged relationships and collaborated with a variety of singularly talented entrepreneurs, writers, directors, stylists, producers and strategists — people who share a passion for storytelling in all mediums.  

A large part of my creative process focuses on thoughtful strategy, context and cultural trends. My aim isn’t to produce a singular style, but to guide clients toward a brand voice that that is both forward and appropriate for their business goals.




Minted


I began consulting with Minted during its startup phase, and over the past 7 years, have participated in elevating and evolving the brand both strategically and creatively. One of the pivotal points was to begin embedding the spirit of the crowd-sourced design community into the brand, as a way to diferentiate Minted from traditional design retailers. Projects include TV, print advertising, brand strategy, social media content, user experience design, and outside agency liaison.

photographer: Jessie Gilbert 





Exploring identity
with SFGirlbybay


When Victoria Smith moved to Los Angeles and began a new chapter in her creative life, she reached out for help to evolve her site and create a new brand for her online shop. Supermarché mixes French refinement with LA quirk, and gives her audience a fresh look at the daily world of design. 

photographer: Jesse Chamberlain



Bra startup Evelyn and Bobbie


The revolutionary EB started as the bra design obsession of founder Bree McKeen. I worked with Bree and her creative director in the early stages of the brand— helping to shape the look, feel and photogaphic expression for film,
web and social media.

photographer: Laura Dart




Logo for the Locationist


Rosy Fridman, a highly sought-after stylist in San Francisco, is working to launch her new venture in curated location services. I worked with Rosy to translate her vision (think Garance Doré) into the beginnings of an identity system.





Makeshift Society collaboration


I worked closely with Rena Tom in the launch the Makeshift Society, a creative co-working and event space in San Francisco— Developing a look and feel, and brainstorming ways to engage this young community.





Brand Narrative Vmware


VMware is a pioneer of the cloud computing space. At a time when there was little to no awareness of this technology, we developed a range of ways to communicate this new concept of accessing and managing data. 






Art Direction Northstar Resorts


Print and outdoor advertising for the “A good day” campaign, I worked with the Eleven Creative team to art direct on-resort photography and design.

photographer: Bryce Duffy 
CD: Ted Bluey, agency: Eleven







Business and brand creation:
The Beholder



In 2005, I created The Beholder, one of the first original online marketplaces in the U.S. that offered a curated collection of emerging contemporary art. It became the forerunner for the now expansive global affordable art prints market. Many of the artists I worked with early in their career have gone on to be represented in top-tier galleries and have forged their own successful businesses: Corey Arnold, Michelle Blade, Klea McKenna, Serena Mitnik-Miller, Leigh Wells, Lisa Solomon, and Lisa Congdon.




Product Marketing for Avid


I worked along side the Avid internal creative group to extend and execute a brand redesign done by The Brand Union. We were tasked with simplifying the customer experience and creating a cohesive feel across the entire brand, despite quite different product categories and specialized consumers.






Motion Graphics for Ford


When developing a new campaign for the Ford Escape, Team Detroit creative director Doug Patterson asked me to develop a few new animated devices that could support their concept.




Further Afield


My experience reaches across a wide range of company sizes and sectors: Packaged goods, heavy construction, banking, technology, retail, interiors, and gaming. Many more work samples are available upon request. Let me know what you are seeking and I can put a custom package together. 







   —   


suzanne@shadebook.com